Writing a successful blog post is a collective effort. But, what are the elements that need your effort?
Successful blogs in the online world can be defined by various elements. For instance, if a blog ranks higher in SERP, then it’s a good blog.
On the other hand, if a blog garners better visibility and becomes a favorite of the audience, then it’s successful as well.
But, how do you go about writing such blogs? Is there a proven formula? Or do you have to just swing it? You follow principles, but you’re always welcome to be more creative.
So, let’s dig in and find what makes a successful blog post.
9 Tips To Write A Successful Blog Post
Writing a good blog post depends on a plethora of elements. The first one is whether or not your topic is unique enough.
Moreover, even if your topic is unique, a lackluster headline may not do it any favor.
That’s one of the things you need to address. Besides that, many writers end up writing intros that are longer than their contents.
So, these are some of the necessary elements you need to bear in mind when writing a blog post—if you wish for it to be successful.
So, without further ado, let’s get started and see the 9 tips to help you write a successful blog post.
1. Pick A Fascinating Topic
Picking a fascinating topic may not sound complicated, but it’s not easy either. What you may find fascinating may not make your reader move a muscle.
That’s why picking a unique topic is one of the first tips you need to learn. But, how do you do that?
If you’re an expert in your niche, then think of the things that not many people usually address. Or, the safest way to pick a unique topic is to talk about something based on your own opinion.
2. Work On Your Headline/Title Until It Attracts
Even if your topic is unique, it won’t guarantee that your readers will find it just as fascinating as you do. That’s why it’s imperative to learn how to formulate good headlines. Now, if you’re learning of writing a good article, then here’s a lackluster headline:
“How To Write Good Content”
It sounds more like a question than a headline, and it isn’t something you will consider. On the other hand, something like this might sway you:
“9 Steps To Write Attention-Worthy Content”
This is unique and promises the reader nine steps to learn the same thing compared to the earlier one.
3. The Importance Of Intro: How Long Should It be
Your intro needs to entice your audience, not bore them away. You will often find long and unending introductions as if you were watching a soap opera. You don’t need those in blog posts. A blog is supposed to be short, to the point, and straightforward.
That’s why your intro needs to be spot on, even if it’s a little too on the nose. So, make sure you address the things you’re going to talk about in your intro right away. Don’t wait for your readers to scroll down—make them scroll down by giving them a glimpse of what’s to follow.
4. Write Your Middle Part: What Needs To Be In It
Writing any content’s middle part is one of the trickiest things to do. Mainly because you need to tend to a few things before you get started. That’s why it’s imperative to understand what needs to be in the middle section:
· Informative Value
The informative value during this middle part is one of the most essential elements of writing a good blog. So, lead with your argument, but be as informative as possible.
· Images
Using images to convey data, such as stats and facts, will give your readers a better grasp of your idea.
· Videos
If you wish to take it up a notch, then feel free to use videos and gifs in the mid-section of your article.
5. Conclusion: How To End Articles
The way it’s essential to begin an article, just that way, it’s important to end one too. Without a proper conclusion, the article without a conclusion will leave the subject dangling even if it’s short. That’s why you need to provide a thorough conclusion.
So, when you’re done writing your article, make sure you end it by summarizing it in a good old “moral of the story” type of way. If there are any doubts during the subject’s body, this section needs to clear them up.
6. Use Extensive Subheadings: Why They’re Important
Subheadings are your best friends when it comes to separating your blog post to ensure that it stands out. Not only because it’s necessary to avoid a cluster of text, but it’s also essential for content optimization.
One of the most common on-page SEO techniques is to use subheadings—with keywords. This ensures that search engine crawlers find such queries within your content and push it towards the front line.
So, use subheadings such as H1, H2, and so on to ensure that your content provides thorough context to your reader and search engine crawlers.
7. Fix Or Improve The Content Tone
Your content’s tone is going to be one of the deciding factors in its success. That’s why either you can improve it manually or rely on an AI-based rephrasing tool.
This tool is very helpful for paraphrasing your content. It increases your content’s readability by using simple words and synonyms.
Rephrase Manually
The first and most obvious step is to rephrase manually. Go through your content, proofread and fix the content tone errors where you can find them.
Use A Rewrite Tool
To save a lot of time and do it emphatically, you can use a paraphrase tool. By doing so, you will ensure that your content stands out with the necessary content tone.
8. Proofread Your Content—Get Rid Of Mistakes & Errors
Inaccurate or incorrect grammar errors will downgrade your content. Therefore, proofreading your content will always help you out.
You might end up finding mistakes that might have escaped your eyes initially, or you will find errors that you didn’t think were there. So, make sure you proofread thoroughly and get rid of any errors before you submit your work.
9. Optimize For Search Engines (Keyword Density, ETC)
While all the aforementioned elements are necessary for SEO, you also need to sprinkle direct SEO aspects. So, check for keyword density when you’re done, and make sure it doesn’t exceed 2-3%. Finally, add metadata, such as meta descriptions and titles.
Conclusion
All of these tips can help you write a successful blog post. So, focus on your grammar, make sure you pick a unique topic, and formulate the most exclusive content you can muster.