6 Free Email Marketing Tips For Small Business
Free email marketing always the best way to publish your content electronically. The secrets of successful free email marketing tips for small businesses built by many years of experiments. It also provides good returns on your investment. My 6 secrets tips of free email marketing tips for small business start-ups give them the best experience.
Most business people check their mail regularly almost 3 to 5 times in a day, and smart business person configures their mail-in handy devices like mobile and tabs. A proper email marketing idea for small business campaign will give you a good return on your investment.
6 Email Marketing Tips For Small Business Services
- Planning your goal
- Prepare your email content
- Create an email template
- Email marketing SMTP server provider
- Email marketing subscriber list
- Analyze and reporting
Planning your goal
Before you start to do anything, first of all, you have to set your goal. I am given you predefined a straightforward method, which will help you to achieve your goal.
First, think about what you want to do and split them into small resources. As I have defined in 6 secret points about email marketing. Here are simple suggestions.
What did I want to send in an email marketing campaign? When did I want to submit the email campaign?
Prepare Your Email Content
These questions will help you to set up your goal. The secrets about email marketing for a small business campaign are the answers to the above questions.
Answer: you can send the product information in your free email marketing, information about unique service if your company offer, you may send discount coupons, seminar invitation, exhibitions information in which you were participating and request.
Answer: when you would like to send, decide any date as per your targeted schedule and availability of all other resources, to make your campaign successful
Create An Email Marketing Template
Create an email marketing template in three parts, header, body and footer. There are many ready to use application that let you design your email by drag and drop.
If it is your first time, I will suggest you send a simple text message. Don’t include images on email body, because most email clients block images to display.
Email Marketing SMTP Server
The SMTP server is the backbone of email marketing services. There are many companies around the world that provide SMTP servers to send bulk email newsletters.
Email Marketing Subscriber List
To whom you want to send? Send it to your subscribers, your current customers. If you don’t have any subscribers, I will suggest you to start collecting your email subscriber list immediately from your blog.
You can experiment with your first email marketing campaign by export your regular email address contact list.
Campaign Analyze & Reporting
It’s time to evaluate what you did in your first free email marketing campaign. If you had used third-party SMTP service, they would provide analytic reports to assessing campaign tasks.
Check how many people open your email and check the click-through rate by how many clicks your link got.
Once you analyze your report find and bad things from there and improve your open rate and click-through rate. An average open rate of 20% to 30% and a click-through rate of 2% to 5% would be reasonable.
Open rate and CTR depends on various factor and category may be slightly different from the above figure. Free Email marketing will support website performance improvement.
Conclusion: Email marketing is an extensive category, and I had tried to make it very simple for you. I have covered the base part of free email marketing tips for small businesses. If you need more guidance while creating an email marketing campaign let us know by comments.
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