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Google AdWords vs Facebook Ads

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The competition between Google AdWords vs Facebook ads 2018 is very tight. Now a day’s Google AdWords and Facebook ads are the viral and cheap advertising platform. Where both are trying to capture customers through attractive and repeated advertising.

Here I will show you which is most suitable for your business through study.  As I said, both are popular and cheap advertising option. But you need to select as per the nature of your business.

Google AdWords vs Facebook ads Suitable


  • Google Adwords Need a website URL to start AdWords campaigns
  • There is no minimum spending limit in Google Adwords
  • Google Display Ads you can use maximum text on your custom image
  • Google AdWords Allow Remarketing
  • There is no need a website URL Facebook advertising
  • You have to spend Minimum 40 Rupees per day on Facebook Ad
  • Boost Facebook does not allow maximum text on your pictures
  • Facebook Also Allow Remarketing

Facebook ads vs Google AdWords separated by Business

Now I am using a straightforward method to understand you by filtering Google AdWords or Facebook ads which is suitable for your business.

Let’s divided nature of business with three segmentation

  1. Product base Industry
  2. Service base Industry
  3. Trading and reselling

Have you got some idea?

Facebook advertising vs Google AdWords both are suitable for every business, and just you need to give proper selection, identifying your target audience, and implementation.

Now again I need to use one more filter to separate each business nature in a different type.

  1. Physical product or digital products
  2. Offline services or online services

Now we check some fact and platform options from Google AdWords vs facebook ads 2018 and find the suitable for you.

Google AdWord Options:

According to internet live stats, Google now processes over 40,000 search queries every second on average. It is converted to over 3.5 billion searches per day and 1.2 trillion searches per Worldwide.


According to Google, advertisers on their platform gain 200% for every 100% spent. Eg. If you pay Rs 700 or $10, you will get up to Rs 1400 or $20.

Google AdWords Offering four excellent options for your ads.

  1. Search Network
  2. Display Network
  3. Google Shopping
  4. Videos Ads

Now if we compare Google AdWords vs Facebook Ads 2018. Where Google has multiple platforms like search network, display network, and videos system.

ROI = Web Traffic + Domain Authority Ranking + Brand Awareness + Leads.

Facebook Advertising Options

As of the second quarter of 2018, Facebook had 2.23 billion monthly active users. Facebook has a single platform where you can promote display banner and video on central activity area as well as on fixed right side area. Apart from Facebook advertising, you have an option to show your ads on the Instagram site.

Facebook Advertising marketing objective come as below under Brand Awareness and Reach.Google AdWords vs Facebook ads

  1. Traffic
  2. Engagement
  3. App Installs
  4. Video Views
  5. Lead Generation
  6. Messages
ROI = Brand Awareness + Page/Post Likes & Comments + Leads + Web Traffic
These are some common facts about Google AdWords vs Facebook ads. Select the proper platform as per the nature of your business. Both are Best Advertising options and demand in the industry. If you need any specific and more information, kindly comment in comment box.
Don’t forget to share on social media with others with your opinions.

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