On Page SEO is also known as on-site SEO. The practice of optimizing the web pages to improve the search engine ranking of a website and to get more and more organic traffic is known as On Page SEO.
With the help of SEO, you can tell the search engine that your website has a high level of expertise. On Page SEO also improves the visibility of a website in the search engines.
Therefore, it is necessary for you to pay attention to SEO of your website. Here, we will discuss everything that you need to know about On Page SEO of your website.
ON Page SEO Optimization Guide
E-A-T
E-A-T is the basic framework that Google uses to access the content creators. E-A-T stands for expertise, authority, and trust. It means that Google only prefers those websites in the search engine that are providing high-quality content to the users.
On the other hand, the websites which are creating low-quality content get lower visibility in the search engines. Therefore, we can say that the first step to do On Page SEO of your website is to create the best quality content.
It means that you should write your article after conducting in-depth research about the topic and you should also try to create unique content.
Title Tag
The title tag is just like the head of a web page. This title tag tells the search engines that what you are talking about. That’s why it is featured in the search engines in the form of clickable links.
Therefore, this title tag has enough effect on the search engine ranking of your website. If you are not paying attention to the title tag, it can last negative impacts on the SEO of your website. In the title tag of your website, you should try to adjust your targeted keyword.
Meta Description
From the SEO point of view, Meta descriptions are known as the main optimization point of view to you. In the search engines, these Meta descriptions are also displayed below the title tag. These Meta descriptions tell the audience members what the page is about.
If you are optimizing these Meta descriptions correctly, you can increase CTR of your web pages and you can also improve the search engine ranking of your web pages. Therefore, you should also try to optimize it correctly and you should also try to adjust your keyword in the Meta description.
Header Tags
It is obvious for us to read an article that is written in the form of a giant paragraph without headlines. If you want to improve the performance of your website’s content, you should never forget to add compelling headlines.
These headlines will provide an idea to the audience members about the main points of your article. As a result, your content will be engaging for the readers and they try to spend more and more time on your website.
This thing will also provide an idea to the search engines that your website is providing value to the readers. As a result, search engines improve the ranking of your website. Moreover, this kind of compelling content will also decrease the bounce rate on your website.
SEO Writing
SEO writing means that you are creating content for your website by keeping in mind both the search engines and users. It is also known as the main strategy behind writing SEO optimized content.
Its reason is that if you are writing content just by keeping in mind SEO, there is a possibility that your content will not be interesting and engaging for the readers.
As a result, readers will not spend enough time on your website and the bounce rate of your website will also be increased. On the other hand, if you are writing content just by keeping in mind readers, there is a possibility that you will not adjust proper keywords in your blog post.
As a result, the search engine will not be able to crawl your web page on the targeted keyword. Therefore, while creating an article, you should try to adopt a strategy of SEO writing.
Keyword Cannibalization
You will have to save your website from the keyword cannibalization. Keyword cannibalization means that you have lots of pages on your website and all of these pages are targeted on a specific term.
It means that you are competing with yourself. Keyword cannibalization has lots of disastrous consequences in the SEO of your website.
Therefore, you should get an idea about keyword cannibalization on your website and try to resolve it as soon as possible.
Content Audit
It is a common mistake among the creators that they are just relying on creating new content for their websites and they are not focusing on the existing content.
Therefore, auditing the existing content is also known as an essential SEO strategy.
By auditing the existing content on your website, you will be able to evaluate the existing content of your website, you will be able to get an idea about the accuracy of the information that is existed on your website and you will also be able to get an idea about existing content on your website.
From the expert’s point of view, content auditing is essential On Page SEO strategy for your website and you should try to perform it on a regular basis.
Image Optimization
No doubt, if you want to make your web post appealing and engaging for the readers, you will have to add images relevant to your content.
It is also a fact that there are some images that can slow down your website and you should try to avoid the use of these kinds of images on your website.
Nowadays, you should upload images on your website after converting them into the Next-Gen format. After adding these images, you should also try to optimize these images properly.
It means that you should add proper descriptive titles and alt texts in these images.
User Engagement
The above-mentioned points for the On Page SEO of your website only play half a role in the On Page SEO of your website. The other half depends upon user engagement.
It means that if viewers are engaged in the content of your website and they are spending more and more time on your website, it is a good sign for the SEO of your website.
On the other hand, if viewers are bouncing back from your website just after clicking on it, it is not a good sign for the SEO of your website. Its reason is that this will provide an idea to the search engines that your website is not providing valuable content to the readers.
Therefore, you should try to create the best quality content for the users.
Page Indexation
After creating and uploading the best quality post on your website, the next step is to index your post on Google.
Its reason is that if your post is not indexed in Google, it will not be visible to the viewers. As a result, your efforts will be aimless.
For this reason, you can get help from Google Search Console. In the Google Search Console, there is an option for the inspection of your web pages.
When you enter your URL in its search bar, it will tell you either your web page is indexed in the search engine or not. If your web page is not indexed in the search engine, you can also send a request for the indexing.
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